Cinematheque Square - TLV International Student Film Festival

(year)
2013
(location)
Tel Aviv
(studio)
LIMONARC
(Intro)
Sporto Motivo, a cutting-edge sports management agency, approached aiaiaiai to create a website that reflected their bold, innovative approach to modern sports branding.

Between 2013 and 2016, Limor served as architect and project manager for the transformation of Cinematheque Square in Tel Aviv into the public-facing venue for the Tel Aviv International Student Film Festival. Each edition of the festival was a six-month design and production cycle - new theme, new layout, same plaza.

The brief each year was the same in shape: take a fixed urban space at the foot of the Tel Aviv Cinematheque and turn it into a temporary architecture of the festival - signage, seating, gathering spaces, lighting, and the small set of installations that announce the event to passersby. The design constraints were also the same each year: a short build window, a tight budget, and the requirement that whatever was built had to be fully removable at the end of the festival.

The work spanned layout design, contractor meetings, on-site supervision, and dismantling. Over four consecutive editions, the project became a recurring exercise in temporary urban architecture - a sustained working knowledge of how public space can be reshaped quickly, used intensely, and returned to its original condition cleanly.

(WORk)