The Blue Apartment

(year)
2020
(location)
Givatayim
(studio)
LIMONARC
(related press)
(Intro)
Sporto Motivo, a cutting-edge sports management agency, approached aiaiaiai to create a website that reflected their bold, innovative approach to modern sports branding.

The Blue Apartment is a family residential project in Givatayim, organized visually around a recurring blue palette that runs across surfaces, joinery, and selected fittings. The color choice gives the apartment both its working name and its identity: a single sustained note that ties together rooms that would otherwise have read as separate zones.

The renovation reworked the apartment's layout for daily family life while introducing a more deliberate material variety than the original plan allowed - parquet flooring, custom carpentry, ceramic and sanitary fittings chosen with the blue palette as a constant reference point. The project was documented in Fineshmaker and on the studio's Archello portfolio.

(WORk)