The Jaffa Apartment
Sporto Motivo, a cutting-edge sports management agency, approached aiaiaiai to create a website that reflected their bold, innovative approach to modern sports branding.
The Jaffa Apartment was the first project of LIMONARC and a personal one: Limor designed it for herself and her husband, illustrator Avisar Goldman, as their first home together. The apartment sits in a residential building in the heart of the Jaffa Flea Market District, organized around a green and inviting inner patio - a quiet center at the back of one of the busiest stretches of the city.
The interior is deliberately the opposite of its location: airy, clean, and warm. The design moves in a minimalist-eclectic register, with wood used in multiple modes of processing as the primary material - structural element, surface, and joinery alike. Geometric shapes, stripes, and grid patterns provide a quiet visual rhythm; furniture and objects of personal value, collected over the couple's years of travel, give the apartment its specific character.
The project was featured in Houses from the Inside 2017, and has appeared in Dwell, Archello, Xnet, and Fineshmaker. Designing one's own first home is a project most architects only get to do once - and one whose results stay close to the practice that follows.
