School of Literary Arts
Sporto Motivo, a cutting-edge sports management agency, approached aiaiaiai to create a website that reflected their bold, innovative approach to modern sports branding.
The School of Literary Arts in central Jerusalem occupies an Ottoman-era space whose original character is part of the school's identity - and part of the architectural challenge. LIMONARC was commissioned to handle the full planning and interior design, with a brief to maximize the building's usable footprint while keeping its historic shell readable.
The project balanced two pressures that often pull in opposite directions: a young educational institution's need for flexible, functional teaching and writing spaces, and a historic building's resistance to standard contemporary intervention. The resulting design works around the existing structure rather than against it, treating the original walls and proportions as fixed givens that shape - rather than constrain - how the school inhabits them.
Subsequent phases of the project extended to the building's envelope and exterior development, completed in 2021.
